SOCIAL MEDIA & MARKETING DESIGN
Although many pharmaceutical companies offer marketing templates, I thought it was important to design unique content for the practice. Collaborating with vendors allowed me to offer promotions to our clients without sacrificing profit margins.
SculpSure® Instagram Video
Most of our videos were shot in about 15 minutes with an iPhone, and this one is no different. With our office being so busy, prioritizing what little time and resources I had were essential.
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Filming in a medical practice is always difficult given the sensitive material, maintaining HIPAA, and FDA regulations. Medical device companies have strict messaging guidelines in terms of expected results and the technology used. I found that a combination of quarterly vendor training sessions and one-on-one training with staff on the latest FDA clearances kept our marketing efforts ethical and compliant, but still appealing to our clients.