HEALTHCARE PROJECT MANAGEMENT
Software Implementations, Medical Device Implementations, and Business Development Projects
IMPLEMENTATION PROJECTS
MYMEDLEADS.COM
CRM Software
Problem: Wanted a HIPPA compliant CRM software to organize, prioritize, and track touches more efficiently that integrated with NexTech (EHR)
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Solution:
I demoed a few softwares, ultimately deciding on MyMedLeads because of the UI/UX
Proposed solution to surgeon to obtain approval
Worked with MyMedLeads customer success team to implement software and obtain permissions from NexTech for implementation
Created logins and trained in-house staff
Resulted in 3x more touches per lead, 85% conversion rate
ALPHAEON CREDIT
Patient Financing
Problem: Patients needed flexible financing options for surgeries over $20,000
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Solution:
Past experience with Alphaeon Credit allowed me to "sell" this to the surgeon to gain approval
Set up user accounts, trained employees, and implemented required verbiage into surgical proposals and close of sale procedures
Resulted in a 40% increase in surgical sales within the first 6 months
VIVACE RF MICRONEEDLING
Medical Device
Problem: The market was changing and patients wanted a minimally invasive option for skin-tightening
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Solution:
After researching MANY technologies and meeting with sales reps, I presented 2-3 options for medical devices for the surgeon for approval with a preference for Vivaceâ„¢ RF
Worked with vendor to negotiate purchasing contract
Scheduled training for medical and office staff
Planned marketing campaign
Increased MedSpa revenue by 20%
BUSINESS DEVELOPMENT PROJECTS
NEW SURGICAL CENTER
Partnership with Dr. Alexander Ereso
Problem: Current surgical center was limiting the amount of OR time for cosmetic cases, resulting in substantial loss for the practice
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Solution:
Proposed partnership with Dr. Ereso's office to use their private surgery center on his off-days to increase revenue for both practices
Collaborated with their OR nurse to create surgical documentation, consents, and financial agreements for patients
Coordinated complex scheduling between 2 surgeons, 2 surgery centers, and surgical staff availability
Significantly improved patient experience due to convenience and lower cost
Increased overall revenue for both surgeons, almost eliminating the need for the original surgery center completely
MONTHLY MEDSPA PROMOTIONS
Instagram & Email Campaigns
Problem: Wanted to implement a structured way to offer patients discounts on services
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Solution:
Collaborated with Nurse Practitioner to construct package pricing
Met with vendors to negotiate purchasing to increase margins
Patient satisfaction rose significantly, resulting in a 50% increase in referrals from word-of-mouth and social media posts
Social media following grew 300% from 2018-2019
WEBSITE RE-DESIGN
Enhanced-You.com
Problem: The old website looked extremely dated, was hard to navigate, used complex medical terminology that was difficult for patients to understand, and included products/ procedures no longer offered
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Solution:
Contacted NKP Marketing to initiate project, gathering cost and timeline estimates to present to surgeon
Once approved, discussed requirements and scope with project team
Wrote and organized content on pages and designed wireframes when needed
Re-designed practice logo
Provided surgeon with status updates and coordinated approval meetings
Website was finished within 2 weeks and within budget